Honda has cemented its position in the market as a leading truck manufacture when they introduced their flagship ridgeline pickup truck. Although the automobile is one of the most unpredictable industries out there, it is safe to say that Honda is taking the market by storm with their sublime pickup trucks.  The Ridgeline pickup truck was brilliantly engineered to perfection with is unique aesthetic facet and powerful engine capabilities, this is exactly why this truck has become so popular in the market.

This comes as a surprise too many but Honda pickup trucks have become one of the most sought out vehicles out there as statistics have proved that Honda is effectively rivaling Ford in the pickup industry. Not only is Honda giving Ford a run for its money but it is also setting new standards for the new generation of pickup trucks.

A recent study stated that in the past year alone Honda has sold over 40,000 Ridgelines in the US alone and this constitutes as one out of the ten vehicles in the pickup segment of the automobile industry.  This study further exonerates the fact that Honda has taken over a substantial amount of market share that was previously enjoyed by its competitors such as Ford.

These reports further stated that Honda could actually manage to sell more trucks if they were not already operating at full capacity. When a representative from Ford was questioned about Honda’s these statistics, he stated that Ford has been focusing its recourses on a nifty line of vans to help cater the needs of service providers such as painters and plumbers.

How has Ford responded to this situation?

Although this justification could have worked a few years ago, now it is apparent that Honda stellar sales prove that they are in the market to take over Ford’s long-lasting pickup success. This representative further stated that Ford will release a new and improved version of the Ranger in 2019 to show the market why they are considered to be the pioneers in the pickup industry.

There is no doubt that the iconic Ford Ranger was a complete success as this truck actually had the highest amount of midsize truck sales. According to Ford, the Ranger will take affordability, functionality, ruggedness, and maneuverability to a whole different level. The incredible success of the Ford Ranger guarantees only one thing, which is the fact that Ford will come back with a bang!

Although there are many different factors that Ford will have take into account if they want rival Honda’s current market share, some of these factors include the design of the car.

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